Baseline Data Website

SEO, Email Marketing, & Salesforce Training

JumpFuel completely rebooted Baseline Data Service’s website. We honed in on speed, SEO, and usability. This started as a bit of a rescue project, but turned into a whole lot of fun.

We began by recreating Baseline’s website from the ground up. The idea was to get them to rank higher than their competitors through a number of mechanisms, and we accomplished this goal in many useful ways. A big part of this was training their staff on how to write articles geared for SEO. Now all of Baseline’s staff has the hands-on ability to edit their own website and add SEO-optimized blog articles. We also provided some Salesforce, Google Analytics, and Act-On training and configuration.

We’ve seen a dramatic drop in bounce rate from our efforts. Baseline’s online visibility and appearance continue to grow today.

Predictable Revenue

Through a series of discussions and cooperative planning we implemented the Predictable Revenue sales strategy by Aaron Ross. All of our outbound email communications and marketing used this model to great success. The idea was to use Act-On to trigger a series of friendly, casual emails to their contact list and on-board new customers in a way that didn’t feel like a pushy sales pitch.

Great Client

The guys at Baseline have turned into friends at this point. Baseline is a company with a long legacy of amazing services and unparalleled customer support. They continue to be a great customer and service provider.