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Carefully Designed Software
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Software, simplified.

You walk into a business...

*some office building

The building is neat and clean and the receptionist is friendly and courteous. The person you are here to meet comes out to meet you and when you see him he has a warm smile and a friendly greeting. He is genuinely happy to meet you.

The two of you walk to a conference room and on the way he chats about another successful project he is genuinely proud of. You arrive in the conference room and sit casually at one end of the long conference table. You are offered a beverage and he asks “how are you doing?”. After some friendly conversation for a while he says “So tell me about your project”.

During this meeting, pricing is discussed and it’s fair. Good ideas seem plausible and achievable and bad ideas are abandoned without ego. The sheer volume of ideas is exciting. You don’t feel the need to know industry jargon. You are being heard. You talk a lot, he listens (and writes) a lot. Clear communication. This side benefit of relationship building continues throughout the length of the engagement.

You are talking to a technology consultant and you feel totally at ease.

Software Blueprints

(ours aren't actually blue)

We have been the consultant in hundreds of meetings like the one described above. We got rid of the expense of a big fancy building but our processes are the still the same. We now visit customers worldwide in their businesses. Our process hasn’t change a bit and the success we’ve had is all over the pages on this website.

After that first meeting where we are taking notes, we agree to document your project. We call that document a ‘blueprint’.

A blueprint is your idea, hand-crafted into a document written by an engineer. It’ll explain your project down to the final detail. It’s essentially an agreement. It’s like a blueprint for a house, it’s a representation of what you’ll eventually have.

Blueprints like this are the key to a successful project. It’s the first formal piece of documentation. Remember: clear communication. We will review and collaborate on this document again and as changes are needed, we’ll make them. We’ll make changes over and over until it’s right. Here’s why: changing blueprints (paper) is cheaper than changing programs (computer code).

You (the proud-because-you-make-great-decisions client) own that blueprint.

Can we start coding yet?


Not yet.

Once you agree that we have fully defined the project, we will provide an estimate. Both time and cost. At this point estimates should be fairly accurate because we know what we are building. You will then will approve the estimate (or change the scope) and we’ll start.

You'll be able to watch the process unfold because we've set you up with tools to view our progress as we work. Offering you transparency and clear communication throughout the project.

Now you (the completely informed client) can see for yourself how things are going, so you can relax as you see progress underway.

Checkpoint Builds

A ‘build’ is an intermediate version of your project. Over the course of the project (and well before we are done) you will get many builds (or versions) of your project for review. We find that most companies are able to see problems early on, so, if there is something we missed in the blueprint we can course correct. This also gives you an opportunity to use the software and report any bugs. The more people helping the better.

Now you (the totally in control client) can rest assured that this project is headed in the right direction.


Along the way we have been providing checkpoint builds so the delivery of your software is never a surprise. You didn’t know this, but every time we sent you a checkpoint build, we were testing it too (we don’t like clients to see buggy software). So anything either of us caught has been fixed and you are now ready to use this software. We push customers apps into the Apple App store, or Google Play. Websites are rolled out to the public, etc. One thing we put in every project is a path for your customers to talk to you. That way they do so and you can adapt the software to their needs. Cool right?

Now you (the raving fan & client) think of another idea and we start the process all over again.

In Summary (finally)


  • Might have come here to find out how to finish a project that someone else started.
  • Want to know if you have a good idea or not.
  • Are just tired of your tech teams missing deadlines or not communicating with you.

I don’t know the answers, but I bet we could help.

Contact us and find out.

Our Process

Carefully designed software by people who love their jobs.

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Software, simplified.

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Our Work

Examples of our work by brand.

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Latest Work

Before we start programming our clients know exactly how their software will look AND function. Our project specification and functional document define the project and our client's approve every piece of it. View all.


Burgers and Shakes

Baseline Data Services

Bigboy Website

Mother and Earth Baby Boutique


We work with a wide variety of clients from large corporations to up and coming start-ups. We strive to provide software solutions and great experiences for every clients and the end user.